When You Think Sesame Street, Think Stemilt!

Stemilt markets with Sesame Street

Stemilt Growers has teamed up with Sesame Street for the marketing of their Washington Grown Pears.  In marketing targeted towards both parents and children, the fuzzy muppets of Sesame Street will “endorse” both the taste and health benefits of eating pears.  It appears to have a colorful strategy behind it with Big Bird touting Bartlett Pears (both yellow), Oscar The Grouch holding d’Anjou Pears (both green), and little Elmo spouting off about the Starkrimson Pear (both red).